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Fleetraly Brand Identity Guide
Everything you need to represent Fleetraly consistently. Download our logos, explore our color palette, and follow our brand guidelines.
Logo and Usage
Our logo is the primary visual identifier of the Fleetraly brand. Use it consistently across all platforms and media.
FleetralyPrimary Logo
The full Fleetraly logo with wordmark. Use this as the default logo whenever possible.
Icon Mark
The standalone Fleetraly icon. Use when space is limited or the brand name is already established.
FleetralyOn Dark Backgrounds
White version of the logo for use on dark backgrounds or images.
Minimum Clear Space
FleetralyDownload Brand Kit
Get logo variations, brand colors, typography guide, and more in a single ZIP.
Brand Colors
Our color palette reflects trust, depth, and energy. Use these exact color values for consistency.
Dark Blue
Main headings, primary buttons, brand identity, sidebar, and key focus points
Mid Blue
Supporting elements, icons, links, interactive states, and secondary actions
Light Blue
Subtle highlights, info cards, charts, and soft colored backgrounds
Orange
Call-to-action buttons, key highlights, badges, and commercial alerts
Golden Orange
Gradients, visual details, highlights, and marketing elements
Dark Gray
Primary text, dark backgrounds, and heavy headings
Soft White
Page backgrounds, card surfaces, and clean spaces
Cool Light Blue
Very soft backgrounds or lightly highlighted sections
Brand Gradient
The closest gradient to the Fleetraly logo identity — from deep blue through mid blue and light blue to warm orange.
Heading Text
Body text using secondary color
Heading Text
Body text on primary background
Heading Text
Auxiliary colored text
Typography System
Typography is essential to the Fleetraly brand identity. We use a modern, clean type system.
Thmanyah Sans
For interfaces, tables, forms and buttons.
Aa Bb Cc Dd Ee Ff Gg
أ ب ت ث ج ح خ د ذ
Thmanyah Serif Text
For articles, terms and long-form text.
Aa Bb Cc Dd Ee Ff Gg
أ ب ت ث ج ح خ د ذ
Thmanyah Serif Display
For page and section headings.
Aa Bb Cc Dd Ee Ff Gg
0123456789 !@#$%
Type Scale
36px / Bold
Fleet Management, Reimagined
20px / Semibold
Streamline your car rental operations
16px / Regular
Fleetraly helps car rental companies manage their fleet, bookings, contracts, and invoicing — all from one cloud platform.
12px / Medium
Last updated 2 hours ago
Brand Usage Rules
Follow these guidelines to ensure the Fleetraly brand is represented correctly and consistently.
Do
- Use the official logo files provided in the brand kit
- Maintain the minimum clear space around the logo
- Thmanyah Serif Display: For page and section headings. Thmanyah Serif Text: For articles, terms and long-form text. Thmanyah Sans: For interfaces, tables, forms and buttons.
- Place the logo on clean, uncluttered backgrounds
- Use the white logo variant on dark backgrounds
Don't
- Stretch, rotate, or distort the logo in any way
- Change the logo colors or apply gradients to it
- Place the logo on busy or low-contrast backgrounds
- Add effects like drop shadows or outlines to the logo
- Use outdated or unofficial versions of the logo
Marketing Templates Aligned with the Brand
Guidelines for creating on-brand social media posts, Instagram Reels, Stories, and marketing videos that maintain visual consistency across all channels.
All social media posts should follow the brand identity. Use the specified colors, fonts, and logo placement. Always maintain clear visual hierarchy and include a call-to-action.
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OFF ALL RENTALS
Book your dream car today and save big on your next trip.
NEW FLEET
Premium Fleet. Unmatched Experience.
Explore our latest collection of luxury and economy vehicles.
+500
Companies Trust Fleetraly
Powering car rental operations across the region with cutting-edge technology.
Post Design Rules
Always use brand colors — primary blue for backgrounds, orange for CTAs and highlights.
Place the Fleetraly logo or wordmark in a corner with minimum clear space around it.
Thmanyah Serif Display: For page and section headings. Thmanyah Serif Text: For articles, terms and long-form text. Thmanyah Sans: For interfaces, tables, forms and buttons.
Maintain a 1080×1080px canvas for feed posts with high-resolution exports (2x minimum).
Instagram Reels and Stories should be vertical (9:16) with fast pacing, bold text overlays, and brand-consistent motion graphics. Keep content under 60 seconds for maximum reach.
PLATFORM
Fleet Management, Reimagined
The all-in-one platform for car rental companies
Smart Fleet Tracking
Real-time GPS tracking for every vehicle in your fleet.
Fleetraly transformed how we manage our entire fleet — booking, contracts, everything.
Rami Khaled
CEO, Premier Rentals
START TODAY
Try Fleetraly Free
No credit card required. Set up in under 5 minutes.
platform.example.com
Reels & Stories Specifications
Resolution
1080 × 1920 px
9:16 portrait ratio
Duration
15 – 60 seconds
Optimal: 20–30s for engagement
Safe Zone
Top 150px / Bottom 250px
Avoid text in UI overlay areas
Marketing videos should open with visual impact in the first 3 seconds. Use the brand gradient as intro/outro overlays, and always include the Fleetraly logo in the lower-right corner.
Fleetraly — Official Brand Film
2:30 min · Full HD · Brand Story
STEP 2 OF 5
Setting Up Your First Branch
Follow along as we walk you through branch setup step by step.
Video Production Guidelines
Video Structure
- 1Hook — Grab attention in the first 3 seconds with a bold visual or question.
- 2Problem — Quickly identify the pain point your audience faces.
- 3Solution — Show how Fleetraly solves it with clear screen recordings or motion graphics.
- 4Social Proof — Include a brief testimonial, stat, or client logo showcase.
- 5CTA — End with a clear call-to-action: visit the website, start free trial, or contact sales.
Technical Specifications
Resolution: 1920×1080 (Full HD) minimum, 3840×2160 (4K) preferred for brand films.
Frame Rate: 30fps for screencasts, 24fps for cinematic brand films.
Intro/Outro: Use the brand gradient (blue → orange) overlay with animated logo reveal.
Lower Third: White text on semi-transparent dark bar, Thmanyah Sans font.
Music: Upbeat, professional tone. Avoid generic stock music — license quality tracks.
General Marketing Tips
Always use the official brand colors — avoid color approximations or off-brand tints.
Maintain consistent logo placement — bottom-right for videos, top-left for posts.
Write bilingual captions (Arabic + English) for maximum reach in the MENA region.
Use high-quality imagery — no pixelated photos, stretched graphics, or low-res screenshots.
Keep text concise — social media copy should be scannable in under 3 seconds.
Test all content in both LTR (English) and RTL (Arabic) layouts before publishing.
Need Special Formats or Sizes?
If you need specific formats, custom sizes, or co-branded materials, our team is here to help.